Abstract:
The effects of the media, global media, media conglomerates, media and
culture, media and democracy, media audiences, media and society, media
dependency, media and identity, media and racism, media and gender; and then
there is media and politics, and the politics of the media, regulated media, and the
regulation of the media… There are so many essays, books, titles published and so
many research studies done in relation to the media and all the interrelations that the
media establishes with other social, economical, political spheres on a macro global
level and in daily life.
Such clear evidence of widespread interest in the study of the media seems to
suggest that researchers, academics, students and professionals alike take at least one
thing for granted: the media has power. According to Murdock (1994), the media
“play[s] a pivotal role in shaping social consciousness, and it is this special
relationship between economic and cultural power that has made the issue of their
control a continuing focus of academic and political concern” (118). Hence, the
social, political, cultural and economical interactions that take place within the
media play an outstanding role in the social construction. That is great power,
indeed. Who controls it? And, where is that control located?
